Every year since 2003 Logo Lounge presents the logo design trends that defined the previous year.
Logo design is no more something only related to big corporate design companies. Logos are everywhere. Since the blogoshpere and social websites explosion took place, logo creation became to pop-up all over the Internet, turning into a social domain.
Today’s trends receive big influences from social networks, from online art communities or from enthusiast designers all over the place that like to play with Photoshop and Illustrator. Logo trends are no longer only determined by professional designers because the mark that defined a professional design from an amateur design is being thin down.
Trend-watching, until recently, has largely been an exercise in watching connections form between direct associations. Photoshop releases a new filter, and voila - entire raft of logos take on that effect. A particular illustration style is featured in a successful advertising campaign or movie, and in what seems like minutes, the flavor of that art starts to enhance corporate identities.
Periodically, something truly surprising and unexpected pops up. Finding those little treasures are one of the great perks of categorizing 27,000 logos, as LogoLounge and a talented panel of judges just did in preparation for our fourth book. But there’s always that natural undercurrent of influence that touches this design and that, a drift of scent, a faint change in air temperature. It’s there, but almost not.
This year, however, it seems as though there has been a change in the nature of trends themselves. Instead of a hub-to-spoke relationship in which trends fan out from a central source, prevailing tendencies in logo design now seem to send out long underground runners that poke through the dirt in unrelated, unexpected places, anywhere in the world. It’s harder and harder to trace the rhizomatous spread of ideas anymore - which truly is a good thing.
Source Logotrends
Logo Design Trends 2007
See more logos at Logo Lounge
Very nice greven.
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